The network's new "VeryMe Rewards" scheme is available to all Vodafone customers – including pay-as-you-go, pay monthly and Sim-only users.
It will include new deals and discounts every Monday and Thursday that over time will be tailored and personalised to meet each user's tastes.
As an introductory offer, new pay monthly joiners to the scheme can get an extra 2GB data.
Other offer available at launch include:
- Two Odeon tickets for £7 that can be used any day of the week
- Free Millie’s cookie
- Free Costa Coffee
- Free Cadbury chocolate pouch or share bag up to the value of £1.50 at Tesco
- Free croissant and hot drink at the SSP group, which includes Pumpkin Café and Upper Crust
- Free seven day pass at Nuffield health gyms
- A free three-month trial of The Mindfulness App
- 10% off Hotel Chocolat
- 15% off Interflora
- 50% popcorn and drinks at Odeon
Vodafone says customers can redeem as many offers as they like, although the same offer can only be claimed once per week and each offer will come with its own terms and conditions.
To get the deals, you need to download the free My Vodafone App from the App Store and Google Play Store and click to join "VeryMe Rewards".
Any offers redeemed will appear in the ‘My Rewards’ section of the app.
The My Vodafone App also allows customers to see their bill and how much data they have used.
Vodafone UK chief executive Nick Jeffery, said: “VeryMe Rewards is designed as a personalised thank you to our customers for their loyalty.
"The Vodafone App is quick and easy to use and rewards customers with daily treats and offers that have been individually tailored to them.”
Rival network O2 has a similar rewards club called O2 Priority.
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Earlier this month, O2 customers were able to get a FREE personalised Thorntons advent calendar.
Just last month, the Vodafone network went down leaving customers unable to make calls.
Meanwhile, EE and Vodafone are being investigated over false network coverage claims.
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