We don't know what we'd like more right now, a takeaway or a designer bag.
However, some lucky Uber Eats customers won't need to choose today.
That's because they could see their order delivered in a Gucci bag worth a cool £975.
Uber Eats has teamed up with Zia Lucia to deliver the sumptuous Italian food in an ultra-chic designer tote.
To celebrate the release of fashion biopic House of Gucci, starring Lady GaGa and Adam Driver, London customers who order from Zia Lucia on Uber Eats today (November 26) could see their paper delivery bag swapped for the classic designer bag worth £975.
Whether they’re craving fresh focaccia, a classic tiramisu or decadent burrata, fans of Italian food and Italian fashion can get their antipasti, primi and secondi delivered in style.
There’s even charcoal based pizza for those who know black never goes out of style.
Each order will be carefully wrapped in environmentally-friendly materials to ensure there are no spillages.
To showcase the bags and the tasty treats within, Uber Eats staged a Vogue Italia-style shoot at Zia Lucia’s restaurant in Aldgate East.
Sunjiv Shah, General Manager at Uber Eats, said: "We wanted to treat our customers to something special, and what better upgrade to your Uber Eats delivery than replacing our regular paper bags with a timeless designer classic."
Claudio Vescovo, Co-Founder of Zia Lucia commented: "We’re excited to be partnering with Uber Eats to offer a fashionable surprise to our customers. Italians are globally renowned for their food and fashion, so why not combine the two to create a special moment for our loyal customers."
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