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Coffee chain Pret a Manger has launched a subscription service to deal with the effects of coronavirus on the business. The service will offer five drinks a day for £20 a month.
This could add to to 150 drinks a month costing 13p each.
The “YourPret Barista” covers coffee, tea, hot chocolate, smoothies and frappes.
The subscription service is launching on Tuesday next week and is free to those who sign up for the first month.
Chief executive at Pret, Pano Christou said: “There’s no doubt that workers will come into the office less often than beforehand.
“Pret needs to adapt itself to the changes of customer patterns and that’s where we’ve been very focused.”
Briony Raven, Pret’s director of coffee and packaging, said: “It’s Pret’s way of doing loyalty.
“It’s about giving people an easy choice when they come back into their everyday routine.”
Pret a Manger closed 30 stores as it axed 2,800 jobs.
It reported that trade is still down by 60 percent year-on-year despite the lockdown easing in the UK.
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Pret a Manger chief executive officer Pano Christou commented: “I’m gutted that we’ve had to lose so many colleagues.
“Although we’re now starting to see a steady but slow recovery, the pandemic has taken away almost a decade of growth at Pret.”
The chain has cut back staff’s hours by 20 percent to save the business.
Pret has been struggling due to lack of footfall in city centres as Britons are working from home.
However, many have commented they would rather stay working from home and enjoy cheaper food and drink.
One wrote: “Perhaps people have just realised again that by working from home that a slice of toast costs nearer 10p with butter than £1.60, tea cakes 20p & flasks actually do work and trendy coffee machines with pods make a Latte for 18p & tastes the same as pret etc.”
Another said: “If ‘going to work’ is all about having coffee and a Pret sandwich, it is clearly an unproductive exercise. Add in the wasted time spent commuting and it is not surprising most people are happier, healthier and more productive working from home.”
“Are people still banging on about Pret?” another asked.
“Office work was dead the second we got internet access, it was just a matter of when. Companies and workers will save a fortune working from home. Pret’s business model revolves around shops where nobody lives, so outside commuting hours…”
Costa Coffee has made job cuts too, it was reported yesterday.
It told staff on Thursday that it has started consultations which could impact more than a 10th of roles.
Costa has still only opened 2,400 sites after closing all of its 2,700 – leaving 300 closed.
It said the proposed job cuts had been driven by “high levels of uncertainty as to when trade will recover to pre-COVID levels”.
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