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Party City will open up only 25 Halloween pop-up stores across the country this year as health officials discourage traditional trick-or-treating due to the ongoing coronavirus pandemic.
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The slim store count this season is a far cry from the approximately 275 Halloween pop-up stores the company opened in 2019 in preparation for what's normally a very busy holiday.
CDC DISCOURAGES TRADITIONAL TRICK-OR-TREATING, COSTUME MASKS, INDOOR PARTIES AMID CORONAVIRUS PANDEMIC
While 96% of parents plan to celebrate Halloween, 70% of them are seeking alternatives to traditional trick-or-treating, Party City said, citing results from a recent study.
"Despite the pandemic, we know that consumers are looking to celebrate and capture the special holiday spirit, even if it looks a little different this year," Party City CEO Brad Weston said.