Mother is furious after her Cadbury selection box is missing THREE key treats which were replaced by Freddo bars – a year after brand came under fire for its ’empty’ advent calendars
- Emma Campbell, 30, of Irthlingborough, was looking forward to a Crunchie
- Couldn’t believe it when her selection box was missing three key favourite treats
- Instead of a Wispa, Crunchie and Double Decker, contained three Freddo bars
- Last year several parents complained Cadbury advent calendars were empty
A mother-of-two was left furious after discovering her Cadbury’s selection box was missing three key favourites.
Emma Campbell, 30, of Irthlingborough, Northants, had expected to find a full-size Crunchie, Wispa and Double Decker as well as a Chomp, Fudge, a Dairy Milk Kids Bar and Dairy Milk Treatsize Buttons.
But when she opened up the box, she discovered it was full of 30p Freddo bars instead. A full size Crunchie costs 70p.
Emma shared a video of her opening the box on Facebook, captioning the clip: ‘What a b***** con! Email going straight to Cadbury!’
Emma Campbell, 30, of Irthlingborough, Northants, had expected to find a full-size Crunchie, Wispa and Double Decker as well as a Chomp, Fudge, a Dairy Milk Kids Bar and Dairy Milk Treatsize Buttons – but when she opened up the box, she discovered it was full of 30p Freddo bars instead
She told The Sun: ‘There were four Freddos and a b***** Chomp. I really wanted a Crunchie, so I was devastated.’
Emma added that she emailed Cadbury because she purchased two boxes, and both of them were missing the Crunchie, Wispa and Double Decker.
‘Imagine all the kids at Christmas opening them to not have the right chocolates inside,’ she wrote.
Emma revealed she is the one with the sweet tooth in her family, and admitted that while she was ‘fuming’, her two children thought it was quite funny.
In response to her email, Cadbury sent Emma a letter to apologise, along with a £3 voucher.
Emma revealed she is the one with the sweet tooth in her family, and admitted that while she was ‘fuming’, her two children thought it was quite funny
It explained that factory lines are often used to manufacture a number of different products which can sometimes result in ‘unexpected inclusions’.
A spokesperson told The Sun: ‘A small portion of a batch of Medium Santa Selection boxes has been packed incorrectly.’
Last year Cadbury issued a stream of apologies to parents after a number of children opened their advent calendars and were met with empty windows.
Aggrieved customers hit out on Twitter and spoke about having to cope with tearful little ones, with Heroes, Daily Milk and Santa’s Workshop calendars among those affected.
A spokesperson said at the time: ‘We’re sorry to hear about the issues some of our fans are facing with chocolate missing from inside the Cadbury Dairy Milk Advent Calendar, the Cadbury Heroes Advent Calendar and Cadbury Dairy Milk Santa’s Workshop Advent Calendar, and would like to reassure people that quality is of paramount importance to us.’
In response to her email, Cadbury sent Emma a letter to apologise, along with a £3 voucher as a goodwill gesture
Earlier this month it emerged Cadbury has shrunk the size of the Fudge bar in its Christmas selection box by more than 10 per cent – just two years after it controversially tried to take it out.
The brand’s US owner caused outrage in 2018 when it removed the Fudge from the classic British festive mix and replaced it with an Oreo bar.
Pressure from customers caused a U-turn and Fudge was brought back in last year’s Santa selection box. But now the brand has been accused of being a Scrooge for shrinking the Fudge down from 25g to just 22g – a 12 per cent drop.
Cadbury’s owner Mondelez International said it was phasing in smaller Fudge bars across its all ranges by the end of 2020 to make the treat under 100 calories.
Critics described the move as a case of ‘shrinkflation’ – where companies drop the size of a product but sell it at the same price, so it is worse value for money.
Overall, the weight of the chocolate inside the Santa selection box has dropped for the second year running. It was 169g in 2018 but dropped to 153g in 2019 when the Fudge was reintroduced and is now just 150g.
Earlier this month it emerged Cadbury has shrunk the size of the Fudge bar in its Christmas selection box by more than 10 per cent – just two years after it controversially tried to take it out
Its price has stayed at around £2, although some supermarkets sell it on offer for £1.
A spokesman said: ‘The medium Cadbury Santa selection box switched from Oreo to the much loved Cadbury Fudge last Christmas following feedback from consumers.
‘For this year’s Cadbury Santa selection box we’ve kept Cadbury Fudge and it is now one of our products under 100 calories.
‘We want to continue to help support parents giving their children a treat they will enjoy this Christmas but keeping it under 100 calories.’
Mondelez International is a spin-off of US giant Kraft Foods, which bought out Cadbury’s in 2010. The firm was established in Britain in 1824 by John Cadbury.
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