Milton Glaser, Designer of Iconic 'I Love NY' Logo, Dies on His 91st Birthday

"I'm flabbergasted by what happened to this little, simple, nothing of an idea," Glaser told the Village Voice in 2011. "It just demonstrates that every once in a while you do something that can have enormous consequences."

Glaser's logo now stands as part of a permanent collection at the Museum of Modern Art, along with a version that Glaser created after the Sept. 11 attacks, which reads "I ♥ NY MORE THAN EVER."


The artist was later awarded the National Medal of Arts by President Barack Obama in 2009, according to the Daily News, and also gained notoriety for his work on Mad Men.

To this day, Glaser is remembered for the love he shared with his native city, which New York Gov. Andrew Cuomo said "will long survive him."

"I ♥ NY was the perfect logo at the time he created it and remains so today," Cuomo wrote on Twitter Saturday. "We lost a brilliant designer and a great New Yorker."

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