Finance and politics aren’t the only things on the schedule at Fox Business Network.
The Fox Corp.-owned outlet, which in recent years has generated its biggest ratings for a show led by Lou Dobbs that burnished a distinctly right-leaning brand of politics, will in September stock the bulk of its primetime grid with documentary-style programming featuring hosts like Mike Rowe, country music star John Rich, Stuart Varney and Cheryl Casone. The shows will focus on people at work, real estate, and even home remodeling.
“We are thrilled to introduce a new engaging and inspirational primetime lineup focused on success stories across key American industries to our loyal viewers,” said Lauren Petterson, president of the network, in a prepared statement. The new schedule will debut on September 20, meaning that the cable outlet will feature more original programming in primetime, rather than relying on repeats of other shows as it has in the past.
The network intends to keep the programming it has recently put on in primetime. An opinion show anchored by Lisa “Kennedy” Montgomery will move to 7 p.m. on weekdays, while the network’s Friday-night lineup, which features Maria Bartiromo’s “Wall Street,” Gerald Baker’s “[email protected]” and “Barron’s Roudtable,” will remain intact.
One of Fox Business Network’s main rivals, NBCUniversal’s CNBC, has long filled its primetime grid with similar stuff, whether it be the entrepreneur-competition program “Shark Tank” or the small-business boosting program “The Profit,” which was recently renewed for an eighth cycle of episodes. But the maneuver also shows executives at Fox News Media, the unit that oversees Fox Business, looking to tap synergies. Some of the new Fox Business primetime shows have proven themselves on Fox Nation, the company’s subscription-based streaming outlet.
More to come…
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