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Travis Scott and his Cactus Jack music label are officially partnering with McDonald’s to help sell the rapper’s favorite meal at the fast-food chain.
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The company announced on Twitter Thursday that it will begin selling Scott’s go-to order, a Quarter Pounder with cheese, bacon and lettuce as well as a medium fry with BBQ sauce and a Sprite for $6 from Sept. 8 through Oct. 4.
“CACTUS JACK FOR MCDONALD’S” the “goosebumps” singer wrote on Twitter announcing the news.
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According to Business Insider, Scott’s label also designed custom T-shirts that McDonald’s employees can wear during the promotion. The monthlong partnership marks the first time that the fast-food giant has teamed up with a celebrity for promotion since its 1992 campaign with Michael Jordan. However, according to Chief Marketing Officer Morgan Flatley, this has been more than a year in the making and will likely not be the last celebrity partnership coming to the chain.
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“His ability to kind of see where culture is going and have a hand in where culture is going is really unique," Flatley told Business Insider. "Then you couple that with his huge followership and his fans, social-media footprint, and … 3 billion streams. He just has an incredible audience."
The outlet reports that some of the McDonald’s franchisees are pushing back against the deal, arguing that Scott’s less-than-family-friendly lyrics fly in the face of the wholesome chain they’ve been promoting for years.