KITH’s latest collaboration is going to make the hypebeast and skincare-obsessive worlds collide. The streetwear company isn’t dropping a new sneaker or T-shirt with an up-and-company clothing brand, but has teamed up with beauty giant Estée Lauder on a limited-edition collection that includes five of the company’s timeless skincare products.
The KITH editions of Estée Lauder’s Advanced Night Repair Serum, Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask, Revitalizing Supreme+ Global Anti-Aging Cell Power Creme, Micro Essence Aquaceutical Mist, and Lip Conditioner have been re-imagined and co-branded with Estée Lauder’s archival logo, which hasn’t been used since it launched in 1946.
Here’s where KITH’s sneakerhead aesthetic comes in: the retro-packaged skincare products come in a modern dopp case, featuring a canvas bag with a built-in mirror and transparent acrylic case. The entire set retails for $145, an affordable drop considering all of the products included in the set.
While the collaboration might seem random, KITH’s founder Ronnie Feig has a connection to Estée Lauder. Both entrepeneurs hail from Queens, New York, and Feig was inspired by how Lauder broke the all of the rules and disrupted the beauty world.
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The KITH x Estée Lauder Collection lands in-store and online on March 15.
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