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Kanye West fans may soon be able to shop the rapper’s Yeezy shoes and clothing IRL.
According to documents from the United States Patent and Trademark Office obtained by Page Six Style, West’s Mascotte Holdings filed to trademark “YZYSPLY” on June 29 for “retail stores [and] retail store services” in addition to “on-line ordering services and on-line retail store services.”
Per a separate filing from same date, YZYSPLY would offer a broad range of clothing and footwear — everything from ski apparel to G-strings.
TMZ was the first to report the filings.
West, who launched his first Yeezy collection in 2015, currently releases his wares in drops on his Yeezy Supply website.
He also inked a 10-year deal with Gap in 2020, and has released two Yeezy Gap x Balenciaga collections so far this year. Still, having his own Yeezy-branded brick-and-mortar locations would take his brand — which was valued at between $3 and $4 billion in 2021 — to the next level.
In a 2015 Vanity Fair interview, West discussed having his own stores one day.
“I can see the wood in my head, this beat-up wood. I can feel the energy of the space,” he told the magazine.
“I’ve already embraced the moment of when I finally get to have my own store, which was always a dream of mine. So even though we do really amazing sales online, my dream is just to have my own store. And to have multiples of it.”
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