Here’s How Kylie Jenner Earns Her Massive $750 Million Fortune
Kylie Jenner is the youngest member of the billion-dollar Kardashian family, with a $750 million net worth contribution.
The cosmetic entrepreneur stacked her luck high by launching a line of lip kits in 2015, investing $250,000 of her modeling earnings. Within a few years, she scaled the beauty business Kylie Cosmetics into a billion-dollar empire. The Keeping Up with the Kardashians reality star earns an estimated $4.5 million per season from the show. Kylie is also one of the most prominent followed female celebrities on social media, and she charges approximately $1.2 million for sponsored posts from brands. Her makeup-themed vlogs on YouTube and real-life bytes are popular among the younger generation. She makes an estimated $8k to $127.6k through her streaming channel and is no stranger to capitalizing on fashion runways and elite events.
In 2019, Forbes Magazine falsely reported that Kylie Jenners’ net worth had skyrocketed since she sold her cosmetics company to Coty Inc. for $600 million, making her the youngest billionaire of the decade. However, refuting its claims later, the financial magazine reported that the beauty mogul had earned an estimated $177 million and not $360 million profits from the deal. Thus putting her current net worth at an estimated $750 million.
8 Kylie Cosmetics
Kylie Jenner became a successful beauty mogul by launching her brand, Kylie Cosmetics, in a 2015 partnership deal with Seed Beauty. Investing in the lip kit trend with a mere $250,000 from modeling gigs, she built a whopping $800 million empire. According to Cheat Sheet, Kylie Cosmetics debuted with just 15,000 lip kits that sold at $29 each. Since then, the brand has sold more than $630 million worth of makeup alone. Including an estimated $330 million in 2017. In 2019 she signed a lucrative deal with the global beauty company Coty. The brand acquired 51 percent of ownership while Jenner retained the other half earning her an estimated $600 million.
7 Reality TV
According to Stylecaster, Kylie took her cut of $4.5 to $5 million per season of Keeping up with the Kardashians. In the spin-off The Kardashians for Hulu, she is credited as executive producer along with her sister Kendall Jenner. The latest reality series makes her an estimated $7.5 million to $8.3 million per season. Apart from these two reality shows, she also starred in a spin-off series titled Life of Kylie which debuted on E! In 2017.
6 Modeling Deals
Kylie stepped into the limelight with a thriving modeling career and debuted with the Sears line Crush Your Style. Since then, she has appeared in haute fashion shoots for OK! Magazine, Teen Vogue, and photographer Nick Saglimbeni. She also modeled for Avril Lavigne’s Abby Dawn Runway in 2011 for New York Fashion Week. She eventually realized modeling wasn’t her niche and launched the million-dollar makeup line Kylie Cosmetics from her modeling day earnings.
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5 Brand Promotions
Kylie is the second highest-followed female influencer on social media in the world, and she promotes everything from fashion to beauty care products through her online presence. According to BBC, she earns an estimated $1.2 million per Instagram post, making her one of the highest-paid celebrities on the platform.
4 YouTube Channel
According to The Things, the beauty mogul invested in a YouTube channel to promote her beauty and lifestyle brands. In 2015 she started vlogging and posting beauty tips for millions of followers. Her life updates rake in millions of views, and the channel makes an estimated $8000 – $127.9K annually.
3 Business Investments Other Than Kylie Cosmetics
The 21-year-old business entrepreneur launched her newest business venture, Kylie Skin, on May 22, 2019, with six core skin care products. The beauty range was priced under $30 and included foaming face wash, walnut face scrub, vanilla milk toner, face moisturizer, vitamin C serum, and eye cream. After cashing in the profits from the skincare range, Jenner introduced a luxurious swimwear brand Kylie Swim in August 2021. She aimed to dominate the swimwear market with trademark swim goggles, beach totes, lounge swimwear, cover-ups, headwear, footwear, towels, and outdoor blankets. She later expanded her business into baby wear and products with the launch of Kylie Baby in September 2021.
2 Collaboration With Kardashian Sisters
Kylie and Kendall turned authors with a sci-fi thriller novel, Rebels: City of Indra, in 2014. Since then, the book has sold over a million copies. The Jenner sisters also launched their beauty collaboration line Kendall x Kylie in 2020. The beauty makeup range ventured into new products in 2022 under the brand Kendall x Kylie 2.0.
1 The Kylie Jenner App
Kylie launched a personal app for fans in 2015, right after launching Kylie Cosmetics. An estimated 1.5 million people downloaded Kylie’s app in the first five days of the app’s launch. The monthly subscription costs $2.99, and the app showcases the beauty entrepreneur’s lifestyle up close and personal. However, after a successful run, the app was shut down in 2019.
Kylie Jenner has leveraged her KUWTK fame to create multi-million dollar income sources contributing to her $750 million net worth.
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Sources: Stylecaster, Cheat Sheet, The Things, BBC
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