Bumble To Success: 10 Rules Whitney Wolfe Herd Lives By

At the age of 30, Whitney Wolfe Herd is one of the youngest and richest self-made women out there. The American entrepreneur is best known as the founder and CEO of the dating app Bumble, in which the women text first. Herd herself has described Bumble as a “feminist dating app,” as it saves women from receiving unsolicited messages and pictures and gives them more control in the situation.

Currently valued at $1 billion, Bumble has over 55 million users. But Herd didn’t get there in a day. She was initially associated with Tinder, which she left over growing differences with the other executives and moved to Austin, where she founded Bumble. And, if you’re wondering about the key to her success, perhaps these rules that she swears by will give you an idea.

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10 Chase Your Dreams ‘Till You Catch Them

Whitney Wolfe Herd is all about having dreams and nurturing them. No matter where you are, make sure to aim big and do your best to fulfill your aspirations. She says, “have a dream, chase it down, jump over every single hurdle, and run through fire and ice to get there.”

9 Don’t Let The Opinions Of Others Stop You

Other people will always be there to hold you down, especially if you’re a woman making your way through a male-dominated world. But always remember that the opinions of others are really a dime a dozen.

She adds, “as long as you know that you’re doing the right thing, do not care about what other people think about you.”

8 Your Past Doesn’t Control Your Future

Of course, all of us have suffered setbacks and been through various trials and tribulations. But, just because we failed in the past, doesn’t mean the future is as bleak. The past must not stop you from achieving success.

In Herd’s own words, “don’t let something hurtful in your past hold you back from what you want to do. Be brave.”

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7 Get Out Of Your Comfort Zone As Much As You Can

All of us need to mature and grow as individuals, and the only way to do that is to step outside one’s comfort zone. Whether that means moving out or facing your fears or doing what you’re always afraid of depends from person to person, but the message remains the same.

As Herd sums up, “if people are telling you that they don’t believe what you’re doing, that means you’re doing something out of their comfort zone. And generally, people don’t want to be taken out of their comfort zone because it’s outside of the status quo.”

6 Understand Basic Human Psychology

Human beings are complex and complicated, but they’re not that hard to decipher. In fact, having a basic understanding of human psychology, especially knowing what makes them tick, will help you make the most out of interactions and negotiations.

In fact, being associated with the two most popular dating apps, that’s exactly what Herd did. She reveals, “I’d read a lot about the psychology around rejection and insecurity, and I had noticed that when people feel insecure or rejected, they behave aggressively, erratically. Especially when you can hide behind a screen name or a profile picture.”

In fact, it can even teach you to be on your guard against certain people!

5 Believe In Your Own Worth

Don’t let external circumstances or people define your sense of self-worth.

Just remember her golden words “always know your merit and how special you are, and don’t let someone else’s qualifications make you feel small. If you stick to this, you will always deserve their respect.”

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4 Be Open To Collaboration

Life is all about interdependence. You can’t do everything on your own. That is why you need to make meaningful connections that are mutually beneficial.

In fact, the founder of Bumble has always believed in and promoted collaborations. She says, “I believe in taking people away from their desks and making them feel collaborative and inspire one another instead of being siloed.”

3 Girls, Go Get It

Girls reading this, remember that you’re facing a much tougher battle. Which is why it’s more important to be in control, and do what little we can to dismantle patriarchy.

In fact, it was this need for control and to assert her own identity, that led Herd to come up with the whole idea behind Bumble.

As she says, “I always wanted to have a scenario where the guy didn’t have my number, but I had his. What if women make the first move, send the first message? And if they don’t, the match disappears after 24 hours, like in Cinderella, the pumpkin and the carriage? It’d be symbolic of a Sadie Hawkins dance—going after it, girls ask first.”

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2 Put Out The Best Version Of You Out There

If you want the best from life, you have to be willing to put the best version of yourself out there. So, be confident, strong, and sincere, and that’ll go a long way in endearing you to people, as well as promising you success.

After all, that’s something that Herd herself swears by. She says, “there is no better way to create a confident and meaningful connection with someone than to be self-assured and true to yourself. Remember, you want someone to truly appreciate you for you, not for your best side. There is only one you. Be proud of that and own it.”

1 Do What You Can To Make The World A Better Place

The society in which we live is full of problems. But, rather than accepting it and complaining about the unfairness and injustice of it all, we should adopt a solution-centric approach and try to fix what we can.

The lack of safety and control afforded in traditional dating apps was a problem and so Herd got around that by creating a feminist dating app that addresses precisely those problems.

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