The discount chain has launched a Pimple Popper toy that lets you squeeze blackheads as much as you like without damaging your skin – but it's divided customers.
The £7.99 game has a circle of pink "flesh" containing several holes that is filled with a special "pus formula".
You then squeeze the holes and the fake pus will come through.
It sounds absolutely disgusting – but for people who get satisfaction from squeezing a spot, it could be the perfect game.
The toy even comes with a refill bottle of the fake yellow pus so you can play it again and again.
The game is on sale in stores now – but some customers are unsure about the toy.
Many joked on Facebook that it would be a great game to play after Christmas dinner while others gleefully tagged their spot squeezing friends.
A spokesman for B&M wrote on its Facebook page: "It's a fun way to enjoy the popping sensation – you can keep refilling and indulge your urges."
The game is also on sale for £8 online at The Entertainer toy shop.
B&M is also selling limited edition White Snickers bars at the moment – but you'll have to be quick if you want one.
The discount chain has also launched its £1 range of Christmas decorations including glitter baubles and sparkly reindeer.
Meanwhile B&M and eBay have pulled potentially deadly Halloween costumes from sale following a Which? investigation into how flammable these outfits can be.
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