Aldi takes on upmarket rivals with posh English sparkling wine that costs MORE than its own-brand champagne
- The budget supermarket is introducing new English sparkling wine this week
- Claims the wine, from Surrey’s Denbies Estate, trumps France’s finest fizz
- Bottles are more expensive than its £11.49 Veuve Monsigny Champagne Brut
- However it is still 64 per cent cheaper than some supermarket alternatives
Aldi is taking on its upmarket rivals by stocking English sparkling wine at £14.99 a bottle – costing more than some of its champagne.
The budget supermarket claims its new sparkling and rosé sparkling wine, from Surrey’s award winning Denbies Estate, trump some of France’s finest fizz.
The English bubbly, which lands in store tomorrow, has beaten champagne in wine-tasting competitions and Aldi’s decision to stock it in store will be regarded as another victory for English wine.
Aldi’s confidence in the Whitedowns English sparkling wine is illustrated by the fact that it is significantly more expensive than its £11.49 Veuve Monsigny Champagne Brut.
New addition: Aldi’s Whitedowns English rosé brut, pictured, hits shelves this week and is significantly more expensive than its £11.49 Veuve Monsigny Champagne Brut
However it is still 64 per cent cheaper than some supermarket alternatives according to Aldi, whose award-winning range has received over 150 medals at international competitions in 2018 alone.
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The long, hot summer of 2018 meant a bumper harvest for UK grape growers, and a new study identified 33,700 hectares of land suitable for vineyards across the country, which currently grows grapes on 2,500 hectares of land.
Sam Caporn, mistress of wine at Aldi, said: ‘English bubbly has gone from strength to strength in recent times, and England is now globally recognised as making fantastic quality sparkling wines – frequently beating Champagne in a number of competitions.
Aldi’s new sparkling wine, pictured, is still 64 per cent cheaper than some supermarket alternatives according to the chain, whose award-winning range has received over 150 medals at international competitions in 2018 alone
‘There’s been a huge increase in demand from shoppers to drink locally produced wines but it can sometimes be expensive. These bottles won’t break the bank.’
Waitrose currently sells Whitedowns for £18.99. The wine has seen a 76 per cent increase in sales between 2012 and 2017.
Around one in 10 bottles of wine bought in the UK is now purchased at the cut-price supermarket.
It will sell the wines, described as crisp, dry and creamy, from Tuesday November 20.
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