Yorkshire Tea launches toast and jam flavour brew

A piping hot mug of tea, fresh toast and lashings of strawberry jam. What a way to start the day.

Now you can get that feeling any time thanks to a new tea from Yorkshire Tea.

The brand has made the Toast & Jam brew – a black tea with the subtle taste of toast crumbs and jam.

It comes in a bright pink box and will be available exclusively in Asda from Thursday 24 September for £2.29 per pack of 40 tea bags. You’ll be able to pick it up in other supermarkets later in the year.

You might be used to having fruity flavour teas with just water, but Yorkshire Tea reckons it’s best served with a splash of milk.

Its inventor, Kate Halloran, Tea Innovation Manager at Yorkshire Tea said: ‘Toast & Jam is a lip-smacking smattering of toasty, jammy loveliness.

‘Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs! We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul.

‘This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it. We hope you love it as much as we do.’

They’ve been teasing the launch on social media by posting videos of someone dipping their breakfast in their cuppa.

It hasn’t gone down that well, with some calling it ‘sacrilege’ and ‘horror’.

Hopefully people will come round to the idea, once they realise it’s just a mixed-flavour tea bag and there’s no actual dunking invovled.

It’s not the first time the brand has created a tea that tastes like a sweet treat either.

Back in 2018, they launched Biscuit Brew, which gives the malty taste of dipping something in your cup.

The Toast & Jam brew will join it as well as the cosy decaf Bedtime Brew to make up the speciality range.

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