Well, this was a long time coming.
Twenty-six years after the rapper's song "Gin & Juice" dominated the charts, Snoop Dogg has announced his venture into the spirits market with his very own INDOGGO Gin.
“I can’t wait for the world to taste my remix on gin!" Snoop said in a press release, shared first with PEOPLE. "When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
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Working alongside Keenan Towns, co-founder of of Trusted Spirits, the duo crafted INDOGGO in a "laid-back California style." Each bottle is five-times distilled with seven botanicals and features flavors of strawberry and citrus making it slightly sweet, crisp and fruity.
"It tastes different from any other gin in the world," Snoop Dogg tells PEOPLE of the gluten-free liquor. "We call it juicy and laid-back."
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You'll easily be able to spot Snoop's gin. The eye-catching bottles are a bright purple color and come topped with gold foil stamps with Snoop's signature.
"INDOGGO stands out from any other gin in the world because Snoop, the 'Gin Connoisseur' took two years to develop the juicy and refreshing taste profile," says Towns. The gin is so approachable that Snoop recommends just sipping it on the rocks, though he does enjoy it in a cocktail as well.
INDOGGO gin will be available in liquor stores in California starting this fall before rolling out throughout the U.S. into 2021. It will come in 750ml bottles and miniature 50ml bottles for suggested prices of $29.99 and $1.99, respectively.
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