Pret launches fully vegan bakery counter in all Veggie stores

Vegans – get excited. Pret has announced that it is launching an all vegan bakery, so you can have plant-based croissants every morning.

Pret A Manger is launching the vegan bakery in all Veggie Pret shops, making it first high street food-to-go retailer to feature an entirely vegan bakery counter. 

The launch of ‘Veggie Pret’s Vegan Bakery’ will see the launch of brand new vegan items, and the removal of all non-vegan bakery products from sale. 

The menu overhaul brings eight new vegan sweet treats to the Veggie Pret menu and will be available for takeaway and delivery from 21 July. 

Three new vegan croissants, two vegan brownies, and three vegan muffins will join two existing vegan bakery items, The Very Berry Croissant and the Dark Chocolate and the Almond Butter Cookie, making up a counter of ten delicious treats. 

Following the launch of The Very Berry Croissant earlier this year, Pret’s chefs have now developed three more vegan croissants, which use margarine and sunflower oil, which they say mimics the buttery, light texture of traditional croissants.

The new range includes a take on a classic ‘butter’ croissant, called The Vegan Plain Croissant and, also The Vegan Almond Croissant and The Vegan Chocolate Croissant for those looking for something a little bit sweeter. 

If a croissant isn’t your breakfast of choice, the Vegan Banana and Walnut Muffin combines banana muffin with pieces of date and walnut.

Then there’s the Vegan Raspberry and Coconut Muffin and the Vegan Choca Mocha Muffin. 

Pret’s chefs have also developed two brownie recipes. The Ultimate Vegan Brownie, and The Vegan Hazelnut and Caramel Brownie, which combines chocolate brownie with roasted hazelnuts and vegan caramel. 

‘We’re really proud to be the first high street food-to-go retailer to launch a unique concept like this,’ says Clare Clough, UK MD of Pret.

‘Expanding Veggie Pret’s offering for our vegan customers has been a huge focus of our food development over the last year and moving to an entire vegan bakery is very much the result of that.

‘In the first few weeks of the Very Berry Croissant being on sale, it sold more than double the amount per day of the non-vegan jam croissant it replaced – so we can’t wait to hear what our customers think of these new treats.’

Veggie Pret’s Vegan Bakery’ is available in shops and for delivery, via Pret Delivers, Deliveroo, Just Eat and Uber Eats.

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