Rumours about the return of Turkey Twizzlers have been circulating for weeks but today it’s official.
After teasing the news on social media, Bernard Matthews has confirmed that the corkscrew strips of meat are coming back – but they will be much healthier.
The Twizzlers were a school dinner favourite in the 1990s but Jamie Oliver’s campaign for better meals for kids back in 2005 led to them falling out of favour and the company stopped making them.
Back then, they had 34% turkey meat content but the new version will have double that.
They’ll also change from 137 calories in the original to 87 calories per twizzler.
You’ll be able to pick up two types in stores from this Thursday – Original Tangy Tomato and Chilli Cheese.
For now, the boxes, which cost £3, will be available in supermarkets, starting with Iceland, but the firm’s marketing director, David Leigh told the BBC, that they’d like to go back into school eventually.
Leigh added: ‘If you look at our product now and let’s say you compared, say, two pork sausages to two Twizzlers, there’s 83% more saturated fat in two average pork sausages compared to two Twizzlers.
‘So we have spent a lot of time making sure that we are delivering a healthy, a significantly healthier, product than it was before. It is very much a different product.’
The return is apparently in response to public demand after a Change.org petition in 2018 attracted more than 27,700 signatures.
In response, James Toop, the chief executive of Bite Back 2030, a healthier food campaign group co-founded by Jamie Oliver, said: ‘Covid-19 has brought the importance of a healthy diet into sharp focus for us all.
‘Any brand that chooses now to relaunch an HFSS (high fat, salt and/or sugar) product should be questioning their organisational values.’
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