Heinz launches new microwavable breakfast pots with beans, sausage and egg

If working from home for the past 10 months has left you lacking in breakfast inspiration then there’s a new product that’s likely to catch your attention.

Heinz has launched a new microwavable breakfast pot that not only includes its signature beans but sausage, spinach and scrambled egg as well.

And perhaps the best part is that it takes just two minutes and 45 seconds to heat up in the microwave.

Ideal for those who just can’t be bothered with breakfast or lunch anymore.

These new Heinz Beanz Protein Pots are available at Tesco and Asda, coming in at £2.50 for a 230g pot – slightly bigger than the microwavable Heinz beans pots. 

The pots – which come in at 235 calories each – are also a great source of protein with 14.6g per serving, and are high in fibre and low in sugar. 

Heinz says the new product is ‘perfect for consumers that are short on time but still want to enjoy a delicious and high in protein breakfast or lunchtime option.’

There are also big plans to release new flavours later in the year.

Emily Wright, junior brand manager at Kraft Heinz, said: ‘Our all-new Heinz Beanz Protein Pot is the perfect on-the-go breakfast or ideal for those looking for a delicious and quick breakfast or lunch option. 

‘It’s tasty, convenient, easy to make and high in protein. Watch this space as we are planning to add more delicious flavours to the range later this year.’

The supermarket pots are slightly cheaper than the Pret and Leon alternatives, which cost around £3.75 at the former and £3.95 at the latter (with the addition of bacon).

However, it is worth pointing out that you can make your own breakfast with the same ingredients for less than the price of the Heinz pot.

At Tesco, a small pot of Heinz beans costs 55p while you can get a pack of six free-range eggs for 89p and 12 butcher’s sausages for £1 – so you actually get more for your money separately. The only catch is you’ll have to cook it all yourself.

Elsewhere in the world of food, McVities have launched passion fruit Jaffa Cakes and Waitrose is predicting that black garlic, Ethiopian foods, Icelandic skyr and orange wine will be big in 2021.

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