‘Cut cost of Christmas shop by 30 percent’ – best time to shop

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Online supermarket Britsuperstore analysed the UK’s top 10 supermarket chains to find the best time to complete the Christmas shop this year. Aldi customers, for example, should head to the shop in the early morning for the quietest time or on Wednesdays to find special “Aldi Finds”. Tesco shoppers should go in the afternoon or 30 minutes before closing to find the best reductions. 

Aldi

Busiest hours: Monday – Friday 5pm-6pm, Saturday 12pm, and Sunday 3pm

Quietest hours: Monday – Friday 8am-9am and 9-10pm, Saturday 8am-9am and 9pm/12am, Sunday 11am

Restock times: Before the shop opens and 3pm, with special Aldi Finds sales every Wednesday

Reduction times: Before 8am and before closing time

Lidl

Busiest hours: Monday – Friday 12pm-1pm and 5pm-6pm, Saturday 12pm-3pm, and Sunday 12pm

Quietest hours: Monday – Friday 8am and 10pm-11pm, Saturday 8am and 10pm-11pm, Sunday 4pm-5pm

Restock times: Late at night and overnight

Reduction times: Morning and before closing time

Morrisons

Busiest hours: Monday – Friday 12pm-1pm, Saturday 1pm, and Sunday 12pm

Quietest hours: Monday – Friday 7am-9am and 9pm-11pm, Saturday 7am-8am and 9pm-11pm, Sunday 4pm

Restock times: 5pm/6pm

Reduction times: 5pm

Tesco

Busiest hours: Monday – Friday 3pm-6pm, Saturday 12pm-2pm, and Sunday 12pm

Quietest hours: Monday – Friday 7am and 8pm-11pm, Saturday 7am-9am and 9pm-11pm, Sunday 7am-8am and 10pm-11pm

Restock times: 6:30am

Reduction times: 30 minutes before closing time

Sainsbury’s

Busiest hours: Monday – Friday 12pm-4pm, Saturday 12pm, and Sunday 3pm

Quietest hours: Monday – Friday 7am-9am and 7pm-10pm, Saturday 8am-9am and 9pm, Sunday 11pm and 4pm

Restock times: When closed and throughout the day

Reduction times: 5pm

Asda

Busiest hours: Monday – Friday 5pm-6pm, Saturday 1pm, and Sunday 12pm

Quietest hours: Monday 6am-8am and 10pm-2pm, Tuesday – Friday 10pm -7am, Saturday 12am-7am, Sunday 11am and 4pm

Restock times: 10pm

Reduction times: Early in the day and 7pm

M&S

Busiest hours: Monday – Friday 5pm-6pm, Saturday 4pm, and Sunday 1pm-3pm

Quietest hours: Monday – Friday 8am and 8pm-9pm, Saturday 8am-9am and 6pm-7pm, Sunday 5pm-6pm

Restock times: 7am

Reduction times: Lunch and 30 minutes before closing time

Iceland

Busiest hours: Monday – Friday 5pm, Saturday 1pm, and Sunday 1pm

Quietest hours: Monday – Friday 8am-9am, Saturday 8am-9am, Sunday 10am

Restock times: Before open

Reduction times: Reductions are added to deliveries

Richard Price, Director of Britsuperstore, shared his best tips when shopping for food this Christmas including “shopping online”. By shopping online “you can miss the queues and also see what the supermarkets have to offer and what’s in stock as they have delivery slots and click and collect available,” he explained.

Substitute national brands for the lower-priced store brands is also key this winter. “Buying own-brand products can often cut the cost of your supermarket shop by 30 percent according to a MoneySavingExpert,” Richard revealed.

He also recommended using budget shops, like Home Bargains, Poundland and B&M, which “are great for good value branded food”. He said: “Head to Lidl and Aldi for own-brand budget spirits – no one will notice if it’s in a punch or a cocktail! Also, ask guests to bring a tipple of their choice too to help save on any costs.”

This Christmas is essential to bulk buy as “big bags and bulk products usually always work out cheaper, so stocking up on certain items will help you save money in the long run”. Warehouse clubs or wholesale clubs like Costco or Food Warehouse are usually good options for bulk purchases.

Finally, he warned: “Don’t just shop at eye level! It sounds silly but you can often get similar items for much less if you look at the shelves above and below you. This is because marketers tend to put full priced and more expensive items straight in front of you. Some items will be marked up, especially for Christmas so make sure to do some digging to find the real deals.”

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