Cadbury replaces branding with stories of older people to tackle loneliness



  • Rose, a 79-year-old woman who kissed Elvis Presley 
  • 81-year-old Bob, describing his run-in with the Prime Minister’s bodyguards 
  • Anne, a 79-year old thrill-seeker who in her younger years, drove over the Alps with her toddler by her side 
  • 84-year old Harry, who confesses how he and his family ran away to the circus  
  • Linneth, who talks all about the first ever carnival  
  • Phiroze, who took on the world’s most dangerous car rally 

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