Bakery chain that axed 170 stores after administration to reopen branches

A patisserie chain that closed 170 branches after falling into administration is set to reopen in some locations across the United Kingdom.

Patisserie Valerie once boasted around 200 branches and 3,000 workers. And, according to The Sun, it is set to reopen two branches – in Cambridge and Bristol.

The Cambridge branch will reopen its doors next week after a lengthy refurbishment. While a restaurant at the Cribbs Causeway retail park just outside Bristol, is set to welcome customers from October.

It is thought the chain will then reopen more cafes in the coming months. Although, the exact dates and locations of the future branches is not yet known.

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The bakery chain originally fell into administration in 2019, culling 71 of its 193 stores, after battling the fallout of accountancy issues. It has since reduced its store count to 29, remaining in large towns and cities.

Its website says its 14 most popular cakes are available in Sainsbury’s stores. With five of its restaurants based in London.

Several others are dotted around the South East, including in Winchester, Basingstoke and High Wycombe. Further north, there are branches in York, Leeds, Chester and Durham.

The chain is currently recruiting staff at its two upcoming new cafes. Anyone wishing to visit a Patisserie Valerie branch can find their local store on the brand’s website. 

A blue marker indicates a Patisserie Valerie branch. While an orange marker indicates a Sainsbury’s store stocking the Patisserie Valerie cakes.

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Patisserie Valerie is not the only high street chain expanding. Gregs has recently revealed plans to open a net total of 150 bakery branches in 2023.

While Costco intends to open 14 new warehouses in the coming years. The White Company also intends to open five new branches before November.

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