There's a reason the Adidas logo isn't capitalized – and when you know why it makes perfect sense
ADIDAS has not just one, but four logos that they use across a variety of their products and lines.
One thing that's the same across all four logos is that the A is never capitalized.
Reportedly, the brand always starts with a lowercase A to represent inclusion and accessibility.
The brand aims to create sportswear that is accessible for all wearers, not just the ultra-athletic.
The lowercase A emphasizes that fact.
But the lowercase A is not the only hidden symbolism in the Adidas logo.
The three lines going through the logo are allegedly meant to represent the three countries, North America, Europe and Asia, where you can purchase Adidas products.
The three lines also form a mountain shape, representing that Adidas is there to help overcome any challenges and meet all goals.
Their round emblem is supposed to represent the globe.
Adidas has four logos because, even as they develop new logos, they keep their originals in circulation.
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They keep their original logos in circulation to show consistency.
Their logos are often called the trefoil, the three parallel stripes, the mountain and the circle.
Apparently, Adidas keeps a few main principles when designing any new logos.
First, they value simple designs. Their text is easy to read, and their images are simple and minimal.
Second, their designs are versatile and stick with simple colors, like white and black.
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Third, they use their logo to convey strong messaging.
Fourth, they value awareness, seeing as their logo is often warn by prominent athletes and figures.
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