I work in a wedding dress shop – how to bag the best bargain gowns & the dresses to avoid which will ALWAYS cost more | The Sun

EVERY bride-to-be wants to feel like a princess on their wedding day – but when it comes to finding the perfect dress, there’s also the matter of the price tag to consider. 

While many fork out thousands on “the one”, others would prefer their budget to go elsewhere on their big day. But what if we told you there was a way to bag the dress of your dreams for a fraction of the price?

Popular bridal shop David’s Bridal – which has locations all over the UK from London Stratford to Birmingham and Glasgow – has seen countless brides leave clutching their ideal gown well within their budget. And now you can too.

Louise Banks, UK Regional Manager at David’s Bridal, has lifted the lid on how brides can get the most out of their shopping experience and save those all important pounds by following five simple rules. 


Louise says that the very first thing to consider is how much you’re willing to spend – and don’t sway from it.

She explains: “Set your budget before you start shopping. 

“Let your stylist know at the start of your appointment and they will make sure to only bring you styles that are within your budget. 

“This will avoid any surprise costs and potential disappointment.”

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The next step is getting a date in your diary to go shopping for your gown – but some months are better than others as new stock comes in and old stock becomes discounted.

Louise continues: “Brides can get a great bargain at any time of year provided they know where to go. 

“For brides looking for a discount, they might consider an off-season or discontinued dress. 

Brides can get a great bargain at any time of year

“The advantage being, you could end up with a beautiful classic dress that no-one else can purchase that season, giving you a unique look for your special day at an extra affordable price.” 

When it comes to David’s Bridal, Louise says: “We offer promotions year-round and combine the highest quality and craftsmanship without breaking the bank. 

“Our full-price dresses range from £150-£2000 to ensure we have something for everyone no matter their budget.”

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While many brides-to-be may have drawn up the exact design they want, those on a budget should also rule out a few options early on. 

Louise explains: “Consider the cost of alterations. For instance, a style that has super intricate beading or lace will likely cost more for alterations than a simpler style. 

“Or if you’re stuck between two dresses of a similar price, choose the one that needs less alterations, as this can often lead to the most savings.”

It’s a good idea to start as early as you can


Aside from end of season sales, there’s also another way to walk out with the ultimate bargain – but you have to act quick. 

Louise reveals: “Keep an eye out on social media for limited-time offers or promotions. 

“On occasion, we like to surprise our customers with last-minute deals, which are usually advertised on our socials or to our email subscribers, such as 10% off if you book an appointment in the next week.”

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Whatever your budget, Louise says her ultimate insider trick is to start shopping as early as possible as once you have your dream dress, everything else will fall into place.

She concludes: “It’s a good idea to start as early as you can, and here’s why – you are the star of the show! 

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“The dress is one of the elements that provide direction for the entire wedding, and if you choose a gown early on in your journey, it will help everything else fall into place.

“The dress may even influence which venue you choose.”

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