A WOMAN who launched a healing crystals business after the death of her father has revealed she earned £56k in one month as a result of a spike in popularity following the global pandemic.
Janelle Palibrk, a former fragrance education specialist, decided to use her knowledge of scent to make candles for her family after losing her dad to “help everyone heal” in October 2018.
After falling pregnant with son Myles, which she believed was the result of using crystals, Janelle decided to pair the candles with stones.
The colourful candles proved a huge hit among family members, so Janelle and her husband Nathan decided to start selling them, launching Myles Gray in March 2019.
While business was slow at first, Janelle told news.com.au the crystal industry had “boomed” as a result of the mental health crisis in the wake of the pandemic.
“Crystals have always been popular, but they haven’t truly boomed like this,” she said.
Janelle put it down to the fact people were taking the time to get educated, exploring the benefits of what crystals to use and most importantly — how.
“This hasn’t always been explained and it made some people more timid to explore crystals,” Janelle explained, stating it was a point of difference her business had compared to some competitors.
Two years on and the handmade candles are now sold in over 40 stockists in Australia and one in Singapore and has enjoyed successful partnerships with fashion retailer Decjuba as well as Australian influencer Tahlia Skaines.
As a result, along with the spike in interest, the brand recorded its biggest month of sales in December, earning £56k.
“Our business will always be about connecting people, helping them heal and bringing light into the darkness,” Janelle said, adding she was thrilled business is “going great”.
“We have an exciting collab launching for mothers day, a relaunch from last year and a few new contracts in the works.
“It’s going to be a very busy year. We are on track to become a seven-figure business in the 21/22 financial year.”
This was published with permission from News.Com.Au
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