Elf launches Lash Lift Mascara and it's only £6 – here's why beauty editors love it | The Sun

BEAUTY fans listen up because e.l.f cosmetics has just released our new favourite mascara and it costs less than £10.

The Lash 'N' Roll mascara comes in three shades – Deep Brown, Black and Pitch Black – and makes use of leading wand technology, while still remaining seriously affordable.

  • E.l.f Lash 'N' Roll Curling Mascara, £6 from Elf Cosmetics – buy here

This offering is all about lengthening your natural lashes and giving a dramatic curl for open, defined eyes.

But how does it do it? Well, as mentioned earlier, it's really all about the wand. Honestly, every mascara comes down to the quality of its applicator because, no matter how non-flaky the mascara itself is, if it's not going on well, it won't do the job.

Trust us, we've tried plenty.


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We're complete silicone wand converts and have said goodbye to the bristly applicators of old, so we are delighted to announce that the £6 Lash 'N' Roll has done the same.

A two sided applicator, just twist (or roll like the name suggests) to allow your lashes to be moulded by the curved edge or opt for length alone by sticking to the straight side.

The formula itself is smudge and flake resistant too; but if you are prone to panda eyes, make sure you powder under your eyes to prevent the product from sliding underneath. It's a game changer.

In our book, if there's a new beauty product launch, we expect it to be cruelty free, because in this day and age in the UK market, there's no real excuse for it not to be.

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E.l.f clearly got the memo because not only is Lash 'N' Roll cruelty free, it's also vegan.

In fact, you won't find a single e.l.f product that isn't both which is a huge green flag for us.

We're not surprised that this new launch is such a favourite among beauty editors because there's really nothing better than a high quality mascara at a seriously affordable price.

And the brand itself has come out with cult product after cult product, so it makes sense that this is the next one to make a splash.

Some of our other favourites from e.l.f are the TikTok viral – and genuinely excellent – Halo Glow Liquid Filter which is a £14 dupe of the £39 Charlotte Tilbury Hollywood Flawless Filter, its £10 Poreless Putty Primer and the Holy Hydration Face Cream which is so popular it's currently out of stock.

Beauty can be expensive, so we love how inclusive and accessible e.l.f is as a brand.

This £6 mascara is worth every penny. In fact, we'd recommend stocking up on two so you can open the next one as soon as you've finished the last because why not?

Love Charlotte Tilbury but love a dupe even more? Here's one for the lauded face powder.

We've got you covered for 2023 with every beauty trend you need to know about.

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Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes on hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, adidas and more.

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