Woolrich Launches Initiative to Donate 1% of Profits to Environmental Projects

The natural world has been a source of inspiration for Woolrich since it was founded almost 200 years ago. Known for its production of high-quality outerwear, the brand describes itself as having “ a passion for the outdoors, for seeing the elements not as a barrier but as an enabler”.

Now in a bid to protect the environment, Woolrich launches The Woolrich Outdoor Foundation in partnership with 1% for the Planet, a move that will see them aim to protect and preserve the outdoors and give back.

Through 1% for the Planet, Woolrich will donate 1% of its profits to environmental projects across the foundation’s three core pillars: urban space renewal, protecting forests, and coastal maintenance.

Comprising 50% money — with the remaining 50% in product, volunteer hours, services, or advertising and communications activities — the Woolrich Outdoor Foundation’s contributions to meaningful environmental projects is projected to be no less than $3 million USD in its first three years.

Visit The Woolrich Outdoor Foundation website to find out more.

In other news, check out some of the brand’s doing the best sustainable buy-back schemes.


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