Jordan Brand's 2021 Quai 54 Collection Nods to France's Diverse Basketball Culture

After 2020’s Quai 54 tournament was cancelled due to COVID-19, Jordan Brand and the famed Parisian basketball organization are back in a big way with their 2021 collection. Nodding to the diversity of France’s basketball culture, the offerings include new takes on the Air Jordan 5, the Air Jordan 1 Low and the Air Jordan 35 Low plus a full capsule of apparel, all of which make use of Quai 54’s stylized geometric logo. With the Tokyo Olympic Games on the horizon, the Jumpman has also created uniforms for the men’s and women’s French national basketball teams.

Red, white and black are the collection’s primary colors, covering footwear and apparel alike. Each Quai 54 x Jordan Brand collection is centered around its own unique pattern as well, so this year’s collection draws from Paris’ West African community. “This year, we created a Quai 54 graphic motif inspired by traditional West African fabric patterns,” says Thibaut de Longeville, co-founder of Quai 54. “We wanted to modernize the look, add some Parisian flair, and ultimately match the energy of the event and its incredible community.”

France’s national team uniforms use the colors of the country’s flag — blue, white and red — and are accompanied by their own apparel collection. “Playing for our country under the legacy of Jordan Brand is special,” says Marine Johannès, guard for the French Women’s National Team. “We can’t wait to wear the new jersey and let the colors of France shine.”

Jordan Brand’s 2021 Quai 54 collection will release via the Nike Paris House of Innovation on July 8, then hit the Nike webstore globally come July 10. The French national team’s jerseys will release on July 3.

For more footwear news, take a look at the sneakers that the HYPEBEAST team has been enjoying the most over the first half of 2021.
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