Judging by the volume of food and beverage-inspired collaborations that HUMAN MADE has brought to life, it’s become quite clear that brand founder NIGO is a foodie. We’ve seen the streetwear icon link up with the likes of KFC and Blue Bottle for collaborative projects, and now HUMAN MADE is slated to add Krispy Kreme to its arsenal.
The two parties have joined hands to produce a sugary apparel and accessories assemblage. Starting off with the former, the garments include factory jacket, sweatshirt and T-shirt silhouettes, all of which are printed with HUMAN MADE branding and clip art doughnut graphics that have “Krispy Kreme” written inside of them in a mouth-watering frosting-inspired font. The backside of the aforementioned factory jacket piece also shows off HUMAN MADE’s heart logo that features the doughnut imprint’s moniker inside, and this is styled in the dessert maker’s signature green and red hues.
In the accessories department, the duo has readied a multitude of key charms, pin badges and cushions that also come adorned with playful co-branding.
HUMAN MADE is dropping the collection exclusively online come February 1. In addition, the Krispy Kreme Donut Shibuya Cine Tower store will have special collaborative paper hats and HUMAN MADE heart logo motif donuts stocked from February 1-February 14.
In case you missed it, HUMAN MADE unveiled its Season 25 Lounge capsule.
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