fragment design Links with Interscope Records for Exclusive Merchandise

Following a collaboration with NF and PIERRE HERMÉ PARIS for branded macarons, Hiroshi Fujiwara‘s fragment design partners with UMG-owned American record label, Interscope Records, for a range of simple co-branded pieces. For the collaboration, a custom logo was created fusing Interscope’s signature ‘i” motif with fragment design’s thunderbolts.

The new icon is found across the front of sustainable cotton tees and crewneck sweaters which arrive in black, white, and blue. Backs feature additional “INTERSCOPE” and “FRAGMENT” branding in spaced-out sans serif font. Rounding off the offerings is a double-sided slipmat available in black and blue.

“Interscope has always been one of the most watched music labels since I started making music. I am very happy that fragment and Interscope will form a partnership. I’m looking forward to seeing what we can create,” Fujiwara commented on the team-up.

“Through his label fragment, Hiroshi Fujiwara has created some of the most exciting collections and collaborations in streetwear. Like many of our most famous artists, Hiroshi moves culture,” Steve Berman, Interscope Vice Chairman continued.

The collection is now available at the Interscope website and will drop at Dover Street Market August 5.

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In other news, SOUTH2 WEST8 delivers lively outdoor wares for SS23.
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