Bass Line From Lou Reed’s ‘Walk On The Wild Side’ Featured In Super Bowl Commercial
The bass line from Lou Reed‘s “Walk on the Wild Side” will feature in a commercial for Michelob Ultra that will air during the upcoming Super Bowl.
The 60-second spot, called “Happy,” will feature champion athletes like Peyton Manning, Serena Williams, Alex Morgan and Brooks Koepka enjoying time with their friends.
A voiceover poses a question in the ad: “What if joy is the whole game, not just the endgame? So ask yourself, Are you happy because you win, or do you win because you’re happy?”
That’s followed by the words, “It’s only worth it if you enjoy it” displayed onscreen.
The bass line heard in the commercial is taken from Reed’s “Walk on the Wild Side,” but the song is actually A Tribe Called Quest‘s “Can I Kick It?” which sampled Herbie Flowers‘ bass part.
Super Bowl LV will take place between the Kansas City Chiefs and the Tampa Bay Buccaneers at Raymond James Stadium in Tampa, Florida on February 7.
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