The Best Early Amazon Prime Day 2020 Deals to Shop Now

It’s official: Amazon Prime Day 2020 will take place next week on October 13-14 (Tuesday and Wednesday), according to Amazon. The mega shopping event, held exclusively for Amazon Prime members, is usually held in July but, with the ongoing coronavirus pandemic, Prime Day was postponed. Several products are already on sale, with more to come between now and the big days.& The company shared that this Prime Day, there would be deals coming to over one million items across all different categories, on top brands such as Adidas, Lacoste, Keurig, Rachael Ray, Under Armour, Panasonic, Roborock, Coleman, Marvel, Ticwatch and more.

Amazon Prime Day will start on Oct. 13, according to the event’s recently updated landing page — which previously stated simply, “It’s coming.” New this year is a deal where you can earn $10 for Prime Day by spending $10 with small businesses. Read more about Prime Day’s support of small businesses, and explore participating companies by region and category, here. You can also get additional savings by adding a debit card to your Prime account and shopping via the Amazon app.  

The sale extravaganza kicks off the year’s biggest shopping season with Black Friday, Cyber Monday and the subsequent winter holidays. Other retailers are already gearing up to compete. Notably, Walmart just launched its Amazon competitor, Walmart Plus, on Sept. 15.

But saving money on Amazon can start today at the Amazon’s Fall Sale. Take up to 80% off a range of products like Tumi luggage, Adidas sneakers and apparel, Tory Burch handbags, Eddie Bauer coolers, Soludos shoes, Levi’s jeans, Skechers sneakers, Kate Spade handbags, American Apparel clothing, Frye bags and boots, Superga sneakers, Ugg boots and Rebecca Minkoff handbags.

Check back for the latest news as ET Style learns more info, and read through on everything we know about this year’s Prime Day so far ahead.

When is Prime Day?
The annual two-day shopping event will start on Oct. 13 midnight PST and run until Oct. 14 midnight PST. 

Who can shop Amazon Prime Day deals?
The sales event is open to all Prime members. If you don’t have an Amazon Prime membership already, you can sign up here to become an Amazon Prime member. You can check out a list of “Just for Prime” Member deals here.

What types of Amazon Prime Day Deals can we expect?
Every year, the Amazon Prime Day sale is filled with discounts across a wide array of categories, including fashion, beauty, electronics, home and kitchen and from major brands such as Shark vacuums, Kate Spade New York, Tory Burch, Alo Yoga, Lacoste, Adidas, Under Armour, Nike, Honest Beauty, Revlon, Dyson, Apple and so many more. You can also save up to 50% on movies and other digital purchases and up to 40% on daily essentials by Amazon.

What about deals on Amazon devices?
Absolutely. The retailer will be offering discounts and deals on Amazon device products such as the Fire TV Stick, Amazon Echo, Fire Tablets, Echo Smart Speaker and Kindle e-readers. Expect to shop various lightning deal and daily Prime Day deal offerings, too.

What about other retailers?                                                                                                                                                Tons of other stores will be running sales timed to Prime Day. Target has already announced “Target Deal Days,” Walmart has announced its “Big Save” event, and we expect many other major retailers will follow suit. 

What is on sale now?
Starting Oct. 5 and leading up to Prime Day, Amazon Prime members can exclusively shop early deals on a variety of items. First, Amazon is encouraging Prime Members to support small business this year. Make a purchase of at least $10 from a small business from September 28 through October 12, and Amazon will afford you $10 to spend on Prime Day. Prime members can also score a $10 credit if they spend $10 at Whole Foods now through October 14, but you must remember to scan or enter your Prime code at checkout. 

Below are some of the top products currently on sale and ready to shop now.

Smart Home

  • 2 Echo Dot smart speakers for $39.98 with code DOTPRIME2PK
  • Kasa Smart Plug by TP-Link, 4-Pack for $26.99 (originally $49.99)
  • Amazon Echo Show 5 smart display for $45 (originally $90 for Prime Members Only)
  • Blink Mini – Compact indoor plug-in smart security camera for $29 (originally $34.99 for Prime Members Only)
  • Amazon Echo Auto (Hands-Free Alexa in Your Car) for $20 (originally $50)
  • Kindle Paperwhite Essentials Bundle for $119.97 (originally $189.97)
  • Amazon Echo Spot x2 for $149.98 with code ECHOSPOT2PK (originally $259.98)
  • Chamberlain MyQ Smart Garage Door Opener for $6.66 using promo code KEY30 (originally $39.98)

Smart TVs & Streaming Devices

  • Toshiba 55LF711U20 55-inch 4K Fire TV Edition for $300 (originally $450)
  • Sony XBR-65X900H Android TV (65-inch 4K HDR TV) for $970 (originally $1400)
  • Toshiba 43-inch Smart TV for $179.99 (originally $279.99)
  • Insignia 50-inch 4K Fire TV Edition for $250 (save $100)
  • Roku Streaming Stick Plus from $37 (originally $50)

Headphones, Speakers and Cameras

  • Apple AirPods Pro for $219 (originally $249)
  • Apple AirPods with Charging Case (Wired) for $129 (originally $159)
  • Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones for $199.95 (originally $299.95)
  • Sony MDRXB650BT/B extra bass headphones for $54.95 (originally $129.99)
  • JBL Charge 4 Bluetooth Speaker for $139.95 (originally $179.95)
  • StormBox Micro Bluetooth Speaker for $38.24 (originally $49.99)
  • GoPro Hero7 White for $179.99 (originally $199.99)
  • Marshall Kilburn II Portable Bluetooth Speaker for $199.99 (originally $299.99)
  • Jabra Elite 65t Earbuds for $90.10 (originally $119.99)
  • JBL Live 300 for $99.95 (originally $149.95)
  • Sony’s WF-XB700 wireless earbuds for $78 (originally $130)
  • JBL Clip 3 waterproof portable bluetooth speaker for $39.99 (originally $69.99)
  • Polaroid Originals OneStep 2 VF Instant Film Camera for $84.62 (originally $129.99)
  • AUKEY True Wireless Earbuds for $22.95 with coupon (originally $49.99)
  • Computers/Tablets

  • Apple MacBook Air 13-inch for $1,199.99 (originally $1299)
  • Apple MacBook Pro 16-inch for $2,099 (originally $2399)
  • Acer Aspire 1 15.6-inch laptop for $399 (originally $499)
  • Apple iPad 10.2-inch for $299 (originally $329)
  • HP 24-inch All-in-One Touchscreen Desktop Computer for $799 (originally $869.99)
  • Amazon Fire HD 8 Plus for $89.99 (originally $109.99)
  • Samsung Galaxy Tab S7+128 GB for $803.68 (originally $849.99)
  • Samsung Galaxy Tab S6 Lite for $279.99 (originally $349.99)

Smart Watches and Fitness Trackers

  • New Apple Watch Series 6 for $384.99 (originally $399.99)
  • Apple Watch Series 3 for $169 (originally $199)
  • Garmin Forerunner 235, GPS Running Watch for $165.54 (originally $330)
  • Fitbit Ionic for $183.24 (originally $249.95)


  • Tory Burch Gemini Link Canvas Small Tote for $177.90 (originally $248)
  • Frye and Co. MEL Tote Bag for $237.83 (originally $528)
  • Kate Spade New York Cameron Medium Satchel Purse for $122 (originally $199)
  • Frye and Co. Melissa Woven Scooped Hobo Bag for $119.60 (originally $428)
  • Rebecca Minkoff Pippa Unlined Tote for $98.40 (originally $209.99)
  • Kate Spade New York Jackson Pebbled Leather Shoulder/Top Zip Crossbody Bag for $104.99 (originally $249)
  • Tory Burch Women’s Gemini Link Canvas Mini Bag for $163.90 (originally $199.99)
  • Rebecca Minkoff Micro Moto Satchel Crossbody for $86 (originally $176.22)
  • Calvin Klein Gabrianna Bubble Lamb North/South Key Item Tote for $55.50 with coupon (originally $150)
  • Frye and Co. Straw Canteen Crossbody Bag for $32.80 (originally $148)
  • Kate Spade New York Patterson Drive Small Dome Satchel Purse for $88 (originally $130)
  • Frye and Co. Mel HOBO Bag for $205.44 (originally $398)
  • COACH Signature PVC Zip Tote for $120 (originally $278)
  • Kate Spade New York Flynn Street Satchel for $158.64 (originally $303.49)
  • Vera Bradley Women’s Signature Cotton On the Go Crossbody Purse for $51.52 (originally $80)
  • The Sak Riviera Tote for $30.09 (originally $74)
  • Adidas Women’s Cloudfoam Sneaker for $49.97 (originally $65)
  • New Balance Women’s FuelCore Nergize V1 Sneaker for $40 (originally $64.95)
  • Pink Queen Loose Oversize Turtleneck Wool Long Pullover Sweater Dress for $34.99 (originally $49.99)
  • Angashion Women’s Leopard Print Open Cardigan for $31.99 (originally $38.99)
  • Core10 Women’s High Waist Workout Legging with Pockets for $18.70 (originally $29)
  • Crocs Men’s and Women’s Classic Lined Clog for $42.99 (originally $49.99)
  • Lock and Love Women’s Removable Hooded Faux Leather Moto Biker Jacket for $38.95 (originally $59.95)
  • Relic by Fossil Women’s Evie Flap Crossbody Handbag Purse for $33.58 (originally $58)
  • The Sak Women’s Casual Classics for $34.78 (originally $69)
  • Vera Bradley Signature Cotton Carson Mini Hobo Crossbody Purse for $36.36 (originally $50)
  • Fossil Fiona Small Crossbody Purse Handbag for $44 (originally $108)
  • Ewedoos Yoga Leggings with Pockets for $17.95 (originally $24.95)
  • Calvin Klein Cotton Stretch Logo Bikini Underwear, 5 Pack for $29.98 (originally $49)
  • Adidas Originals 3-Stripes Leggings for $28.46–$35.67 (orig. $40)


  • iHealth No-Touch Forehead Thermometer for $29.99 with coupon (originally $59.99)
  • Fingertip Pulse Oximeter Blood Oxygen Monitor for $14.20 (originally $23.95)
  • Germ X Hand Sanitizer with Pump, 8 Oz, 12 Pack for $25.88 (originally $35.88)

Face Masks

  • Best selling FDA Approved KN-95 Face Masks for $26.25 (originally $44.99)
  • iPanda Disposable 3 Ply Face Masks, Pack of 50 for $7.77 (originally $19.99)
  • Case-Mate Cloth Reusable Face Mask Three-Pack for $19.99 (originally $24.99)
  • Vera Bradley 3-Pack Double-Layer Cotton Face Mask with Filter Pocket for $20.32 (originally $24)
  • Cubcoats Kids Face Mask, Pack of 2 for $9.99 (originally $14.99)



  • Instant Pot Duo, 6-quart  for $79 (originally $99.95)
  • Ninja Foodi Cold & Hot Blender for $129.99 (originally $169.99)
  • Masterbuilt Analog Electric Smoker for $170.63 (originally $189.99)
  • Cuisinart TOB-135N Deluxe Convection Toaster Oven Broiler for $159.99 (originally $299.99)
  • Dash Mini Maker: The Mini Waffle Maker for $9.99 (originally $14.99)
  • Aicook Slow Masticating Juicer for $74.99 (originally $104.59)
  • Nespresso VertuoPlus Coffee and Espresso Maker by De’Longhi for $104.99 (originally $179.99)
  • KitchenAid Stand Mixer at $279.99 (originally $400)
  • Breville BES870XL Barista Express Espresso Machine for $599.95 (originally $699.95)
  • Calphalon Digital Sauté Slow Cooker for $95.99 (originally $149.99)
  • Oster Cordless Electric Wine Opener for $17.79  (originally $19.99)
  • Cuisinart WAF-F20 Double Belgian Maker Waffle Iron for $84.99 (originally $180)

Home Improvement

  • Shark ION Robot Vacuum for $149.99 (originally $219.99)
  • Dyson V7 Allergy HEPA Cord-Free Stick Vacuum Cleaner for $268.95 (originally $329.99)
  • Ecovacs DEEBOT Robotic Self-Charging Vacuum for $199.99 (originally $299.99)
  • Hoover BH50010 Linx Cordless Stick Vacuum Cleaner for $100.20 (originally $179.99)
  • DEWALT 20V MAX Cordless Drill Combo Kit for $159 (originally $199)
  • Moosoo 4-in-1 Stick Vacuum, Blue for $49.49 with coupon and Prime (originally $109.99)
  • Aposen Cordless Vacuum Cleaner, H10, for $54.99 with coupon (originally $84.99)
  • Orfeld Cordless Vacuum for $94 with Prime (originally $179.99)
  • Goovi Robot Vacuum for $152.98 (originally $269)
  • Moosoo Cordless Stick Vacuum for $94.99 with coupon (originally $109.99)


  • L’Oreal Paris Anti-Aging Face Moisturizer, Revitalift Triple Power Anti-Aging Moisturizer for $19.97 (orig. $24.99)
  • The Better Skin Co. Mirakle Cream All-in-one Daily Facial Moisturizer for $23.90 (originally $34)


  • Portable Mobile Laptop Desk for $60 (originally $100)
  • Melissa & Doug Deluxe Standing Art Easel Dry-Erase Board Chalkboard Paper Roller for $63.99 (originally $80)
  • YnM Weighted Blanket for $41.48 (originally $79.90)
  • BedStory Full Cool Gel Memory Foam Mattress for $314.99 with Prime (originally $349.99)


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