Sephora and Kohl's are giving you another reason to look forward to 2021.
On Dec. 1 the leading beauty retailer announced an epic longterm partnership with Kohl's, aptly called "Sephora at Kohl's." The initial 200 locations will arrive in 2021, with an additional 850 expected by 2023.
In a press release, the joint shopping experience is described as a “fully-immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store.”
In addition to the Sephora counters inside of Kohl's brick-and-mortar stores, the beauty section of Kohls.com will also be updated to include a range of Sephora's prestige product offerings.
“The Kohl's and Sephora partnership will bring a transformational, elevated beauty experience to Kohl's from the top global name in beauty,” said Michelle Gass, Kohl’s chief executive officer in a press release. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country," she continued. "It’s an extraordinary time of change, and I am thrilled to partner with Sephora, a brand that shares our values and our passion for innovation and reinvention. Today’s announcement is a perfect illustration of the bold moves we are making at Kohl’s to accelerate our growth and reimagine our future for the next era of retail.”
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