How e.l.f. Cosmetics Is Giving Back During Women’s Month

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For those living in cold locales, March is the month when you really start noticing how long winter is. (Seriously, another full week of mid-30s and below?!) Thankfully, no matter where you live, there is something big to look forward to this time of year: March is Women’s History Month. Whether you pack your schedule with inspiring Netflix films or engaging Clubhouse chats and make it a goal to read one female-authored book a week, there are no limits to how you can participate and celebrate the occasion. But if you’re looking for more empowering ideas, e.l.f. Cosmetics has a few in mind.

When you first think of the cult-favorite beauty brand, affordable products and incredible collaborations (ahem, Chipotle!) might come to mind first. Take a closer look — or follow e.l.f. Cosmetics on Instagram — and you’ll quickly see they’re also committed to giving back to the movements and communities they’re most inspired by. For Women’s History Month in particular, the mission is simple: “We elevate and amplify voices of our community. We invest in future generations of women. We raise others up.” Here’s how.

From March 1 to March 31, e.l.f. Cosmetics is teaming up with Wattpad, a social storytelling platform that inspires young readers and writers, for the #EyesLipsFierce Write-a-thon. Following a series of thought starters, participants are encouraged to send in stories — 500 words or less — about the womxn that inspire them to be strong, smart, and fierce. For each story posted on your Wattpad profile with the hashtag #EyesLipsFierce, $1 will be donated to Girls Inc., a powerhouse nonprofit motivating girls to be strong, smart, and bold. Multiple stories per applicant are welcome for a maximum donation of $10,000. Five lucky winners will receive an e.l.f. Cosmetics swag bag, social shout-outs from both brands, and a $500 Visa gift card, in addition to a feature in the Wattpad x e.l.f. Cosmetics campaign video.

And that’s not all! For the month of March, your online shopping habits can make an impact, too: e.l.f. Cosmetics will donate 10 percent of all US sales to Girls Inc. (up to $25,000) and 10 percent of all UK sales (up to £5,000) to Girls Network, an empowering, inclusive mentorship program amplifying the futures of women from all backgrounds. So what are you waiting for? Whether you’re a writer or a beauty junkie at heart (or both), get your creative juices flowing, treat yourself to some new products, and celebrate Women’s History Month.

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