A Joon Airbus A320 lands at Lisbon Airport in Portugal in June 2018. (Photo: Jeremy Dwyer-Lindgren special for USA TODAY)
Well, that didn’t last long.
Air France appears set to pull the plug on its new millennial-focused unit Joon, a move that comes little more than a year after its first flights.
Joon was set up as stand-alone unit, part of an effort to help parent Air France battle encroaching high-end and budget competitors.
Air France initially described Joon as a millennial-focused carrier “aimed at a young working clientele whose lifestyles revolve around digital technology.”
Joon flew its first flights in December 2017 and currently flies from Paris to about a dozen destinations across Europe, Africa, South America and the Caribbean. It has a fleet of 17 aircraft, according to Airfleets.net.
Now, however, Air France says it’s ready to wind down Joon’s operations, saying “the brand was difficult to understand from the outset.”
“The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand,” Air France added in a statement on its intent to discontinue Joon.
When Joon was first announced in July 2017, its quirky marketing jargon was panned by many industry observers.
ARCHIVES: Meet ‘Joon,’ Air France’s new airline for Millennials
“Joon is a lifestyle brand and a state of mind,” Air France said about the unit then. “Short, punchy and international, the name Joon is designed to address a worldwide audience.”
Air France said it would honor all tickets sold for Joon flights, but would begin “studying” how to bring all of the unit’s branding and operations back under the Air France’s operation.
Air France announced its decision on Joon under a headline touting a new agreement with the airline’s flight attendant groups.
Air France had long stressed that Joon was not a low-cost operation, but rather a “lower cost” carrier that still offered premium seating and perks not common on budget airlines. Still, the unit generally offered employees lower pay and different work rules than at “mainline” Air France, a possible friction point for an airline that’s struggled mightily with labor relations in recent years.
“We were able to resolve many concerns of our cabin crew, while simultaneously working to align their interests with Air France,” Benjamin Smith, CEO of Air France parent company Air France-KLM, said in a statement.
“With this balanced agreement, I hope to see improved trust and fruitful dialogue between Air France and our employees, as I firmly believe that we must have employee buy in and support in order to truly become a global leader,” Smith added.
IN PICTURES: 30 cool aviation photos
Source: Read Full Article