Bargain-loving beauty fans rave over £5 Primark foundation

Primark’s £5 foundation is praised by bargain hunters as they compare it to cult favourite Estée Lauder’s £33.50 Double Wear coverage

  • Lou Walwyn recommended the budget foundation on a closed Facebook group
  • She compared the £5 product to Estée Lauder’s famous Double Wear coverage
  • Post sent internet users into a frenzy as they largely agreed with the assessment

Bargain lovers have gone wild for a £5 Primark foundation, claiming it’s ‘identical’ to cult favourite Estée Lauder’s Double Wear coverage.

Both boasting matte long lasting finish, medium coverage and an SPF factor, the comparison was made by user Lou Walwyn on Facebook group Extreme Couponing and Bargains.

She wrote: ‘For those ladies that wear Estée Lauder double wear foundation for £32. This is the same coverage for only £5 from Primark! I’m converted.’

Members of the group – which was set up by money saver Holly Smith – were quick to agree with the assessment, with the post receiving more than 800 likes and nearly 700 comments.

Primark’s £5 foundation was compared to to cult favourite Estée Lauder’s Double Wear coverage by user Lou Walwyn on Facebook group Extreme Couponing and Bargains

Estée Lauder’s famous Double Wear coverage (pictured) costs £33.50 from their website, pictured

One wrote: ‘I like it and mix it with another shade of theirs . Perfect for work, not wanting to use my expensive brands for casual wear.’

Another said: ‘It’s incredible. I had a double wear sample and this, I tried both and preferred Primark, but neither are good for dry skin.’

Elsewhere one individual added: ‘I’m converted too I love it but it does go shiny after a while but it’s still fab.’

‘It’s honestly identical!’ another insisted, as one social media user said: ‘It really is the same, I’ve tried it.’

Members of the group – which was set up by money saver Holly Smith – were quick to agree with the assessment, with the post receiving more than 800 likes and nearly 700 comments

Yet there were some who argued the products weren’t at all similar, writing: ‘I bought it after seeing the hype on YouTube. Found it oily, sheer and the shade range is horrible.

‘It literally slid off my face and I have dry skin.’ 

Another unimpressed reviewer said: ‘Definitely not a dupe for double wear, it was horrendous on my skin.’ 

On its website Primark describes their Double Coverage Matte Foundation as ‘rivaling some of the high-end and higher price-tag products on the market’. 

However while Estée Lauder offers the foundation – costing £33.50 on their website – in a staggering 50 shades, Primark are currently only offering five. 

Controversial opinion: Some social media users argued the products weren’t at all similar

Estée Lauder offers the foundation in a staggering 50 shades (seen), Primark is currently only offering five

Primark’s Longwear Ultimate Matte foundation hit shelves in March (seen, priced at £5)

It isn’t the first product from the bargain retailer to cause a storm online this month, with people praising the firm’s £1 shampoo for transforming their locks.  

Lucie Morgan started off a stream of praise for Primark’s Super Blends Coconut & Cactus Flower shampoo and conditioner on the Extreme Couponing and Bargains UK group on Facebook.

‘Anyone that suffers with greasy hair after a day try this. Absolutely amazing from Primark. I’ve tried everything with shampoos and even masks, and still the same,’ she wrote.

‘But this has been the best so far. Without a doubt,’ she added. 

The post received 1.2K likes and 1.1K comments, with many fans admitting they were equally impressed with the bargain beauty buy. 

This £1 strengthening shampoo from Primark and its conditioner are being praise online for conquering greasy hair

Lucy Morgan recommended the shampoo and conditioner on the closed Facebook group Extreme Couponing and Bargains UK group,  saying they did wonders for her greasy hair 

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