ASOS launch modest fashion line that features hijabs and abayas

ASOS is praised by shoppers for launching a modest fashion line – and the ‘spectacular’ range features its FIRST collection of hijabs

  • ASOS are stocking new ‘modest’ clothing, including hijabs, for the first time 
  • ‘Modest fashion’ describes clothes that are relatively covered but still ‘on-trend’
  • Can feature hijabs, abayas and burqas, as well as tops, trousers and dresses 
  • Many of the trendy pieces are modelled by Asha Mohamud, from London
  • Shoppers have praised ASOS for the move, with many calling the outfits ‘dope’ 

Shoppers have praised ASOS for launching a new ‘modest’ fashion line that will cater for those who want to cover up, including its first ever range of hijabs. 

The popular fashion term ‘modest’ refers to clothes that are on-trend, while allowing the wearer to cover up, either because they want to dress conservatively, or for religious reasons. 

ASOS launched its own ‘modest’ collection for British shoppers a few days ago, and is also stocking a new American brand Verona Collectio, as part of the line. 

It features items such as long sleeved maxi dresses, loose-fitting tops, oversized shirts and hijabs.  

ASOS has launched a new modest fashion range, including this £48 gingham maxi dress, which has been praised by shoppers 

Asos have launched a new line called ‘Modest’, which features long clothing and hijabs, for those who want to dress conservatively or cover up for religious reasons 

Verona Collection is already popular in the States for it’s trendy modest fashion.   

The modest collection features trendy, colourful pieces, which almost entirely cover the body but remain fashionable.

It’s the first time ASOS have stocked hijabs, with the headscarves available in a multitude of colours.

The range features bright neon colours, bold patterns and trendy prints.  

The line, which has been praised online, is modelled by trendy Londoner and Muslim model Asha Mohamud 

Shoppers have been quick to praise the online fashion store for it’s representation of Muslim women, with several calling their styling ‘dope’

The ASOS website explains: ‘Our modest fashion edit has everything you need if you’re choosing to be more covered.’

‘Created with long sleeves, floor-length hemlines and opaque fabrics, each piece can be worn on its own – no layers necessary.

‘So, you can stay true to yourself and still have fun with fashion.’ 

And the Verona Collection, which was launched in 2015 and plays a large part in the ‘modest edit’, describes it’s clothing as including ‘everything from neutral colour palettes all the way through to leopard and polka-dot prints.’  

ASOS’ own brand have also launched hijabs, which include this trendy stand out neon green piece 

The trendy headscarves selling on ASOS are the first to be sold by the fashion retailler. They’re stocking modest fashion line ‘Verona Collection’ as part of their new edit 

The modest collection sits alongside other edits on the site, including ‘wedding guest’, ‘festival’ and ‘going out’ clothing 

Londoner Asha Mohamud is the model who is pictured in much of the range on the site. She posted on Twitter to say she was ‘so happy’ to be representing ASOS with the new collection 

The whole collection can be found by simply searching ‘modest’ on the website. 

Meanwhile, the headscarves listed on the site range from £11-£15 in total, and are listed under the ‘headscarf’ section of ASOS. 


A report by Thomson Reuters found that Muslims spent $266 billion (£187 billion) on clothing and footwear in 2013. 

The report also predicted that figure to increase to $484 billion (£341 billion) by 2019.

According to the 2015-2016 State of the Global Islamic Economy Report Muslim consumers will be spending $327bn by 2019 – larger than the current combined clothing markets of the UK Germany and India.

But proving how popular the superstore hope the modest line will be, ASOS have created an edit with almost 100 different products. 

It sits next to other edits, including Wedding Guest, Festival and Going-Out clothing.  

Many of the products are shown off by the same stunning model, Asha Mohamud, from West London.

The model took to her social media to share the line with her followers, who were whipped into a frenzy by the ‘dope’ images.    

In a tweet that was liked over 15,000 times she posted:’So happy to be in my hijab representing ASOS new modest collection!’ 

Shoppers were amazed by the line, with many responding to Ashua’s tweet. 

Many shoppers praised the online retailer for the new line, with one saying ‘they’re getting more and more appealing’ 

One commented:’This is beautiful and just made my day. More love, more blessings, more power to you queen!’

While another wrote:’Asos selling hijabs now? Spectacular.’  

‘Well @Asos just getting more and more appealing,’ one user wrote.’ I’ve heard of them working with plus size babes. Now they’re being inclusive of hijab wearers? Hell yeah!’ 

‘Yaaasss this outfits are dope AF. This representation is beautiful,’ another commented.

Others were also keen on the line, and wrote:’This is so dope.’ and ‘Love this! Inclusivity matters.’ 

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